What are the purposes of the collection and processing of information

5.1. Non-personal Information is processed in order to:
• Enhance the User’s experience on the Site;
• Create statistical information and learn about the preferences of Users and general trends on the Site (e.g. understand which features are more popular than others); and
• Keep the Site safe and secured and for prevention of fraud.
5.2. Personal Information is processed in order to:
• Enable the operation of the Site;
• Display, deliver and develop direct marketing;
• Add your contact details to our mailing list for the purposes of providing you with special offers, promotions and information from us and from our select third parties by email and/or web-browser notification (having first obtained your consent and subject to your right to opt-out of marketing messages at any time by following the instructions in such message, by changing your browser settings for push notifications or by contacting us at:

• Tailor advertising to your interests, including advertising displayed on our Site, advertising displayed on third party websites and mobile applications, and offers and advertising you may receive offline or as push-notifications, from us or from third parties;
• Personalize your experience on the Site (e.g. geolocation data shall be used to provide you with a localized version of the Site (where available));
• Ensure that content on the Site is presented in an optimal way for you and for your device (e.g. tablet, mobile phone);
• Send you by email and/or through web-browser notification updates, notices, announcements, and additional information related to Wazimo including with respect to changes made to our Site’s terms of use and privacy policy;
• Conduct internal operations, including troubleshooting, data analysis, testing, market research, measuring and analyzing visitor traffic and for statistical purposes;

• Keep the Site safe and secured and for prevention of fraud and crime;
• Comply with our legal obligations and in order to be able to protect our rights and legitimate interests, including in order to improve the Site;
• Maintain our data processing records and general administrative purposes;
• Email tracking – we may use tracking technology within the email we may send you in order to improve interactions with you and to better understand whether our emails were opened and read, and such tracking may include capturing the time and date in which you opened our email messages and the type of device you use to open such emails.

Note to our Users in the EU: In order for Wazimo to process your Personal Information, as detailed herein, such processing must be justified by a “basis” for processing. Please note that the Personal Information processing activities detailed herein may be justified on the basis that:
• the processing is based on your consent – where you provide us with your consent to contact you for marketing, to receive push notifications purposes, to tailor advertising to your interests or when we use cookies to collect information about your use of the Site, you will be asked to consent to such activities before we can process such information. If you choose not to give us your consent for such processing activities, or if you decide later to remove your consent, this may affect our ability to provide you with the services available on our Site;
• the processing is necessary for performance of a contract or in order to take steps prior to entering into a contract – usually your Personal Information will be provided to us because you are interested in engaging with Wazimo in order to view and use our Site. As such, we rely on this basis for processing activities that are required in order enable you to use the Site and to let you know of changes to our Site’s terms of use and privacy policy;
• the processing is necessary to comply with a legal obligation – we may process your Personal Information for disclosure of information to authorities; and
• the processing is in our legitimate commercial interests – subject to your interests and fundamental rights, under our legitimate interest in offering the public comfortable, personalized and safe access to our Site, we shall process all other Personal Information processing activities described herein, such as the processing of your Personal Information in order to personalize the Site, assisting us to prevent crime and fraud, our internal operations, maintaining records and email tracking. We may also use the information contained in certain cookies and other such files or tags consists based on such ground for our legitimate interests in a safe and user-friendly presentation of our Site. Note to non-EU Users: BY ENTERING, CONNECTING TO, ACCESSING OR USING THE SITE, YOU CONSENT TO THE COLLECTION AND

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